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With the arrival of AI-generated summaries (AI Overviews) in Google search results, many brands are rethinking their digital strategies. However, one thing remains clear: SEO is more critical than ever for attracting qualified traffic and increasing sales.
At Volse Agency, we help brands adapt to these changes and stand out — even in a rapidly evolving digital landscape.
What is SEO and why is it so important?
SEO (Search Engine Optimization) is a set of techniques aimed at improving a website’s position in organic search engine results. Instead of relying solely on paid ads, your website appears to users actively searching for the exact products or services you offer.
A strong SEO ranking drives more qualified traffic, boosts brand awareness, and enhances sales performance.
Why are articles so important for SEO?
Publishing articles regularly is one of the most effective ways to strengthen a brand's online presence. Here's why:
- They increase domain authority by exploring relevant topics in depth;
- They allow you to target multiple keywords related to your products or services;
- They keep your website fresh and up to date — a key ranking factor for search engines;
- They improve user experience and time on site.
Ideally, you should publish between 1 to 3 original articles per week, focused on the real questions and needs of your target audience.
How to choose relevant keywords?
Keyword selection is the foundation of any effective SEO strategy. Recommended tools include:
- Google Keyword Planner – for analyzing search volume and competition;
- Ubersuggest – great for content ideas and related keywords;
- Ahrefs – ideal for deep technical and competitive analysis.
How often should you use a keyword in your content?
The main keyword should appear in the following areas:
- Title (H1)
- Page URL
- First paragraph
- Headings (H2 and H3)
- Image alt text
- Naturally throughout the body text
Ideal keyword density: Between 1% and 2% of the total word count. For a 1,000-word article, the main keyword should appear 10 to 20 times, naturally and fluidly.
The impact of Artificial Intelligence on search results
Google has recently started integrating AI-generated summaries (AI Overviews) at the top of its search results. These summaries provide instant answers sourced from multiple websites, which may reduce click-through rates, even for well-ranked pages.
This new reality demands a shift in SEO strategy:
- Structure content to answer frequently asked questions clearly and directly;
- Use natural language and well-defined headings;
- Invest in authoritative, high-value content that Google recognizes as worthy of being cited in AI Overviews.
Despite the challenge, SEO remains essential — both to be chosen as a source by AI, and to ensure users still click through to your site.
How Volse Agency drives business growth through SEO
At Volse Agency, we design custom SEO strategies with a focus on real results:
1. Strategic keyword research
We identify high-search-volume, high-intent keywords and integrate them naturally into your content.
2. Technical SEO
Invisible but essential optimizations, including:
- Site speed
- HTTPS security
- Logical site structure and clean URLs
- Fixing issues like 404 errors and poor redirects
3. On-Page & Off-Page SEO
- Optimized titles, meta descriptions, and headings
- Original, high-quality content with excellent readability
- Link building with quality backlinks
- Presence in relevant directories and blogs
Conclusion
SEO not only remains relevant — it’s more essential than ever. In a time when Artificial Intelligence is reshaping how people search, being prepared to show up in new types of results is a true competitive advantage.
At Volse Agency, we combine creativity, technical expertise, and data-driven insights to ensure your business stands out.
