How can social media help you BOOST your business?
Social media has become a powerful tool for businesses to grow and expand beyond what was possible a few years ago. We all have smartphones, we all use social media networks for entertainment, and we all find out about new businesses through these platforms even without realising it.
Has it ever happened to you to be scrolling through Instagram and finding a new brand that you get curious about, and then falling in love with it? Yup, we’ve all experienced that. Now imagine that as YOUR business.
Finding people, making your brand known and becoming bigger and better. That is all possible for you. THAT is the power of social media. And that is exactly what we do at Volse Agency.
Increase brand awareness
So, how is it exactly that social media can help you grow, you may be wondering?
First of all, like we just mentioned, you can increase your brand awareness by just being present and letting people find you. Promoting your content is a great strategy to adapt, as it is the best way to tell people «I’M HERE», and let them know you exist.
Humanise your brand
Secondly, social media can help you humanise your brand. People can know that your business exists, but they can’t relate to you unless you show them what you’re all about. Talk about your values, let them know who you are, why you care, how you want to help your customers.
Instagram, Faceboook, Twitter, Pinterest, those are all great platforms for you to show your personality and allow people to relate to you. You can form your own community, connect with others.
Doesn’t that sound amazing?
Increase traffic to your website
Through social media, you can also increase traffic to your website, and boost sales. According to Statista*, there are over 1.390 billion people using Instagram. If this number doesn’t excite you, we don’t know what will. There is great potential here for you to truly invest and raise the stake for your competitors.
Influencers can also play a big part in helping you get noticed. You can reach out to people you consider to be aligned with your brand and create partnerships to achieve your goals.
Social media is about connecting with people in new, strategic ways. It is all about being creative and inviting and making sure we make the right moves and take steps in the right direction for us.
Improve your brand’s reputation
Last but not least, we’d like to highlight the importance of social media management for your brand’s reputation. It is the way your content is shown, the way you interact and deliver the messages that show people what your brand is all about. So show them. Be yourself.
Most importantly, choose a reliable, professional team to work on your business's social media networks. A team that manages your content daily and interacts with accounts similar to yours, and having a specialised copywriter writing content that sells. And the visual aspect of the posts? Canva isn't enough. A Social Media Designer is the right person for publications with a professional look that generates engagement.
At Volse Agency we have a complete team to help you boost your business. We don't create just any strategy. We create the strategy that generates the results.